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OUR BLOG: Vertex Insights


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Tie Yourself to the Mast

Not that long ago, I jumped onto Thunder Road in an effort to relive my childhood; and I hated every second of it. Being used to the smooth and fast turns of newer coasters, I had forgotten how rough the ride was with Thunder Road. It was so brutal that I knew a chiropractic adjustment was in my near future. It would be the last time that I would ever ride that coaster.

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Joe’s Coffee: A Diversification Story

There’s a famous ice cream shop down by the beach…one that’s been there for over 20 years. One day, as I rolled in with my 2 children, I ran into the owner– an unassuming, portly gentleman named Joe. I’ve seen Joe numerous times over the years, and while we have always been cordial, we’ve never had any in-depth conversation. But, today, was a little different.

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